India’s retail credit universe has been aging like fine wine—evolving from fragmented lending to a more mature credit market. From friendly neighbourhood consumer loans and personal finance to bold fintech lending entries, we’re witnessing a full-blown metamorphosis in the India lending market. Let’s break down what’s driving this shift and why it matters for your wallet—and your grandma’s sewing machine.
From Rocket Growth to Steady Gains: Changing Credit Growth Dynamics
Just a year ago, personal loans and credit cards were growing ~20–30% YoY. Now? They’ve slowed to single-digit—personal loans around 9–11%, credit cards ~11% growth.
Bank data also paints a conservative picture: retail loans at ~11.6% growth in FY25, down from ~27.6% last year. Add RBI’s recent repo and CRR cuts aimed at stimulating credit, and you see the central bank balancing between cooling overheating and boosting inclusion.
Digital Lending & Fintech Lending: Boom, Then Balance
Fintech just got real. Digital lending—from loan apps to UPI-based credit—now accounts for 1% of retail credit (?1.3 trillion). Not fame-worthy yet, but definitely foundational.
May 2025 brought a game-changer: RBI’s Digital Lending Directions 2025 aimed at rejigging the system—mandating app directories, LSP contracts, transparent disclosures, and borrower rights. This means digital lending is maturing—from wild west to regulated frontier.
NBFCs & Fintech: The Flexible Middlemen
Enter the NBFCs—they've long filled the gap between banks and borrowers. FY24 saw ~21% YoY credit growth via NBFCs. Outlook: a slower yet still-healthy 13–18% CAGR in FY25-26.
Fintech disruptors like Kissht (AUM ?4,200 crore with new loans secured by property) are pushing boundaries. Meanwhile, platforms like Paisabazaar are connecting borrowers to lenders, improving asset allocation for loan portfolios.
Structured Risk Management & Credit Discipline
All this growth raised alarms—look no further than rising household debt (36?42% GDP) and gold-loan surges (+120% in April).
So RBI hit the brakes with tighter norms: caps on unsecured lending, higher risk weights, more capital buffers, and PSL relaxation to keep risk in check . The effect? Lower velocity in unsecured segments, but steadier consumer and covered loans.
Financial Inclusion & Digital Frameworks: Access with Accountability
Schemes like Jan Dhan and UPI integration are bringing financial inclusion, opening doors for the unbanked. And RBI’s pilot Unified Lending Interface (ULI) promises faster loan decisions for rural borrowers.
This push bridges formal credit to the last mile—but with regulation ensuring borrowers aren’t rushed into the next loan trap.
So What Does This Mature Lending Market Look Like?
| Characteristic | Then (2018–22) | Now (2025) |
|---|
| Credit growth | 20–30% YoY explosive | 10–18% measured, quality-focused |
| Digital lending | Wild west in app land | Regulated, transparent |
| NBFC/Fintech role | Nimble disruptors | Strategic partners under oversight |
| Risk management | Spotty (debt traps, gold loans) | Caps, buffers, transparency |
| Inclusion & infrastructure | Banking on street corners | UPI/ULI/Ubiquitous |
Basically: we’ve gone from reckless lending to responsible, robust credit—ready for mass markets.
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Investor Angle: Why This Matters
Personal finance becomes safer—fewer hidden rates, fewer nasty surprises.
Credit growth is slowing, but sustainably—smart banks mean healthier portfolios.
Fintech lending emerges as credible, not shady—now backed by rules.
NBFC + fintech combo offers diversified exposure in consumer loans.
Overall maturity means a more stable lending ecosystem for all of us.
Final Word
India’s retail credit market is growing up. Once flashy and fast, now it’s disciplined, digital, and inclusive. RBI’s interventions—rate cuts, digital rules, risk buffers—ensure that consumer loans, personal finance, fintech, and NBFCs mature together.
If you’re watching the India lending market, focus on the quality of credit, regulatory backbone, and digital reach—not just headline growth numbers. This mature credit market sets the stage for safer borrowing, smarter investing, and broader inclusion.
Disclaimer: This blog is purely for educational purposes and should not be considered investment advice. Please do your own research or consult a registered financial advisor before making any investment decisions.